Sep 7, 2010

The Target Story

Everyone's been asking how the Target selection occurred. Well, I don't really have an answer. From my point of view, what happened was one day I got an email from my editor saying "Good news! Your book was chosen as a Target breakout book for the fall!"

I can see how some writers might get the scared deer look upon hearing this. Target? Not a retailer exactly known for its literary prominence. Sheet sets, yes. Memoirs? Not so much.

But me, I was beyond happy. “Excellent!” I wrote back.

You see, I happen to love our local Woodland Hills Target. And the one in Coralville, Iowa, too. It's my family’s premiere source of one-stop shopping. Where else can you find ballet clothes, computer paper, blow-up mattresses for sleepovers because the old one just sprang an inconvenient leak, Brita water filters that really should have been replaced a month ago, tube socks, and classic rock CDs all under the same roof?

Well, probably at Wal-Mart. But I wouldn't know. Because I'm loyal to Target.

My excitement, it lasted for about half an hour. That’s when I got the email from calling for a boycott of Target. (Sheesh, I couldn’t even get to celebrate for a whole day?) Seems that Target’s corporate HQ donated $150,000 to a group supporting Republican gubernatorial candidate Tom Emmer, who's known to be anti-gay. And then my gay friends started emailing me to say, "Congratulations about Target. BUT." And coming from a family with several gay members, for me, it's a pretty significant BUT.

So I hope this all gets sorted out soon. Because I really do love shopping at Target. And I'm pretty sure no one at my local Woodland Hills Target was involved in the donation. But I voted against Prop 8 here in California. And I'd vote against it again and again.

If you’re boycotting Target, please consider buying The Possibility of Everything somewhere else. If you’re a committed Target shopper, please wave at the book when you see it there. Drop one in your cart if you’d like. Most of all, please enjoy the read.


Carrie Wilson Link said...

I'll wave at it, move it to a place of prominence (if it's not already) and possibly make some vocalization to draw even more attention to it. Could have Rojo do some ice cream truck ditties, that might do it!

Toyin O. said...

I love TARGET!! I go every week.